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Coke launches global World Cup campaign and readies ‘plan B’ | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
April 02, 2014 | Associated Press

Coca-Cola has disclosed contingency plans to adapt its World Cup sponsorship and soften its celebratory tone in Brazil if unrest returns to the streets.

http://www.marketingmag.ca/news/marketer-news/launching-global-wcup-campaign-coca-cola-discloses-plan-to-soften-tone-if-unrest-hits-brazil-106222


 

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